The Dominant Influence of Marketing in the 21st Century

Name: The Dominant Influence of Marketing in the 21st Century
Author: P. Kitchen

The Marketing Leviathan

Gebonden Engels 2013 9780230296831

63,98

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Specificaties

ISBN13:9780230296831

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Communicatie en media, Reclame en verkoop, Marketing

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Inhoudsopgave

1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen