Oliver L. Landreth
European Corporate Strategy
Heading for 2000
Gebonden Engels 1992 9780333558355Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.
Specificaties
ISBN13:9780333558355
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Economie, Financieel management
Lezersrecensies
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Inhoudsopgave
Charts and Tables - Company Reference Chart - Case Summaries - Preface - Acknowledgements - The Challenges Ahead - PART 1: EUROPEAN INDUSTRY - CMB Packaging - FAI Industrial Machinery - The European Truck Manufacturing Industry - PART 2: EUROPEAN SERVICES - Zust Ambrosetti Transport - Banco Comercial Portugues - Schiphol Airport - SAS Scandinavian Airlines - PART 3: EUROPEAN CONSUMER GOODS - Belfe Clothes - The Mexx Group - Amorim Lage, S.A. - Concluding Remarks - Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan