J. Tréguer
50+ Marketing
Marketing, Communicating and Selling to the over 50s Generations
Gebonden Engels 2002 9780333984123Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Specificaties
ISBN13:9780333984123
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction An Incredible Marketing Blindspot A Grey-Haired Population Consumption: the Tidal Wave of 'Grey' Abolishing Preconceptions The USA: Pioneers in Marketing to the Over 50s The Wrong Approach: How to Alienate the Over 50s The Keys to Success: How to Win Over the Over 50s Conclusion Appendix
Anderen die dit kochten, kochten ook
-
Patrick Petersen€ 9,99 -
Neil Rackham€ 31,95
-
Klaas Kroezen€ 22,50
-
Frank van Leer€ 22,50
-
Wessel Berkman€ 27,95
-
Harro Willemsen€ 18,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan