Nigel (Molde University College, Norway) Halpern,
Nigel Halpern,
Anne (University of Westminster, UK) Graham,
Anne Graham
e.a.
Airport Marketing
Paperback Engels 2021 2e druk 9780367483708Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team • Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. • Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.
Specificaties
ISBN13:9780367483708
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:Taylor & Francis
Druk:2
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan