Strategy
Critical Perspectives on Business and Management
Paperback EN 2002 1e druk 9780415251501Samenvatting
Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance and about its ability to determine whether a company succeeds or fails.
This is the most comprehensive collection to date on all aspects of strategy.
The collection:
* explores different conceptions of strategy, from the classical, rational models of Porter, through the empirical, emergent emphasis of Mintzberg to the competence based models of Grant and others
* considers the relationship between strategy and other subjects including economics and organisational studies
* covers key new developments including scenario planning, networks and strategic groups and knowledge
* looks at the implications of globalization and international management
* examines key strategic decisions including diversification and mergers and acquisitions.
With a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.
Specificaties
Lezersrecensies
Anderen die dit kochten, kochten ook
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

