Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
,

Marketing the e-Business

Paperback Engels 9780415256018
Verwachte levertijd ongeveer 10 werkdagen

Samenvatting

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Specificaties

ISBN13:9780415256018
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:368
Uitgever:Taylor and Francis

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Marketing the e-Business