RD Stewart
Proposal Preparation, 2nd Edition
Gebonden Engels 1992 2e druk 9780471552697
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This is a ``must–have′′ for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight–line′′ control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
Specificaties
ISBN13:9780471552697
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:384
Uitgever:John Wiley & Sons
Druk:2
Hoofdrubriek:, Strategisch management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Why Study Proposal Preparation?.
<br />
<br /> Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.
<br />
<br /> Preproposal Marketing and the Decision to Bid.
<br />
<br /> Preparing for Proposal Activities.
<br />
<br /> Organizing the Proposal Team.
<br />
<br /> The Request for Proposal: What to Expect.
<br />
<br /> The Technical Proposal.
<br />
<br /> The Organization and Management Proposal.
<br />
<br /> The Cost Proposal.
<br />
<br /> Proposal Writing.
<br />
<br /> Computer–Aided Preparation of Requests for Proposals (RFPs) and Proposals.
<br />
<br /> How the Proposal Is Evaluated.
<br />
<br /> Key Elements Required for Success.
<br />
<br /> Case Study: A Winning Proposal.
<br />
<br /> Appendices.
<br />
<br /> Bibliography.
<br />
<br /> Indexes.
<br />
<br /> Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.
<br />
<br /> Preproposal Marketing and the Decision to Bid.
<br />
<br /> Preparing for Proposal Activities.
<br />
<br /> Organizing the Proposal Team.
<br />
<br /> The Request for Proposal: What to Expect.
<br />
<br /> The Technical Proposal.
<br />
<br /> The Organization and Management Proposal.
<br />
<br /> The Cost Proposal.
<br />
<br /> Proposal Writing.
<br />
<br /> Computer–Aided Preparation of Requests for Proposals (RFPs) and Proposals.
<br />
<br /> How the Proposal Is Evaluated.
<br />
<br /> Key Elements Required for Success.
<br />
<br /> Case Study: A Winning Proposal.
<br />
<br /> Appendices.
<br />
<br /> Bibliography.
<br />
<br /> Indexes.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan