Preface
Part One: Putt's Primer
Putt's Law and Corollary
Two Laws of Crises
The Law of Failure and Putt's Ploy
Three Laws of Innovation
Exuberance
Part Two: The Successful Technocrat
Innovation
Success
A Lucky Engineer
Genesis of a Manager
Ph.D.-itis
Jargonese
Acknowledgments
Publish and Perish
Where the Money Is
Tools of the Trade
Thank You, Dr. Sharp
Part Three: Basic Putt
Laws of Innovation Management
Four Laws of Advice
The Consultant's Law
Five Laws of Decision Making
Laws of Communication
Laws of the Information Age
Information Technology Laws
Part Four: Advanced Topics
Project Selection
Survival
Evaluating Ideas
Punishment and Reward
Can Putt's Law Be Broken?
Putt's Corollary to Murphy's Law
Part Five: Putt's Canon
Putt's Primer
Basic Putt
Advanced Topics.