Mick P. Couper,
Mick P., PhD (University of Michigan, Ann Arbor) Couper
Designing Effective Web Surveys
Paperback Engels 2008 9780521717946Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
Specificaties
ISBN13:9780521717946
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:Cambridge University Press
Lezersrecensies
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Inhoudsopgave
1. The importance of design for web surveys; 2. The basic building blocks; 3. Going beyond the basics: visual and interactive enhancements to web survey instruments; 4. General layout and design; 5. Putting the questions together to make an instrument; 6. Implementing the design.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan