Developing a Market Orientation

Paperback EN 1999 9780761916932
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Specificaties

ISBN13:9780761916932
Taal:EN
Bindwijze:Paperback
Aantal pagina's:328
Uitgever:SAGE Publications Inc

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        Developing a Market Orientation