

Darwin's Medicine
How Business Models in the Life Sciences Industry are Evolving
Paperback EN 2024 9781032837079Samenvatting
Darwin?€?s Medicine examines how pharmaceutical, medical technology and other companies are adapting their strategies, structures, capabilities and other aspects of their business model. In this sequel to his successful The Future of Pharma (Gower, 2011), Brian Smith takes a global perspective, reflecting the nature of the industr
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