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The Economics of Platforms

Concepts and Strategy

Paperback Engels 2021 9781108710749
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Samenvatting

Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate.

This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose.

This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Specificaties

ISBN13:9781108710749
Trefwoorden:bedrijfsstrategie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:270
Druk:1
Verschijningsdatum:11-11-2021
ISSN:

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Inhoudsopgave

Prologue

1. Platforms: Definitions and Typology
2. Ratings, Recommendations and the Use of Big Data
3. An Economic Primer on Network Goods
4. Growing a Platform
5. Platform Pricing
6. Platform Design

Epilogue.

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        The Economics of Platforms