Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence, big data and blockchain.

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Bernard Marr

Big Data in Practice

Name: Big Data in Practice
Author: Bernard Marr

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Gebonden Engels 2016 1e druk 9781119231387

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Samenvatting

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

- Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
- Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Specificaties

ISBN13:9781119231387

Trefwoorden:Data analyse, big data

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:308

Uitgever:John Wiley & Sons

Druk:1

Verschijningsdatum:12-4-2016

Hoofdrubriek:IT-management / ICT

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Over Bernard Marr

Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence, big data and blockchain. Bernard is one of the world’s most prolific writers and influencers on upcoming technology trends, and is now a renowned leading futurist. He has a regular column in Forbes on AI, the Internet of Things, machine learning and blockchain. As the founder and CEO of Bernard Marr & Co ( https://www.bernardmarr.com/default.asp ) he regularly advises the world’s best-known organizations on digital transformation and business performance.

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Inhoudsopgave

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Introduction

1. Walmart: How Big Data Is Used To Drive Supermarket Performance
2. CERN: Unravelling The Secrets Of The Universe With Big Data
3. Netflix: How Netflix Used Big Data To Give Us The Programmes We Want
4. Rolls–Royce: How Big Data Is Used To Drive Success In Manufacturing
5. Shell: How Big Oil Uses Big Data
6. Apixio: How Big Data Is Transforming Healthcare
7. Lotus F1 Team: How BigData Is Essential To The Success Of Motorsport Teams
8. Pendleton & Son Butchers: Big Data For Small Business
9. US Olympic Women’s Cycling Team: How Big Data Analytics Is Used To Optimize Athletes Performance
10. ZSL: Big Data In The Zoo And To Protect Animals
11. Facebook: How Facebook Use Big Data To Understand Customers
12. John Deere: How BigData Can Be Applied On Farms
13. Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal
14. LinkedIn: How Big Data Is Used To Fuel Social Media Success
15. Microsoft: Bringing Big Data To The Masses
16. Acxiom: Fuelling Marketing With Big Data
17. US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism
18. Nest: Bringing The Internet of Things Into The Home
19. GE: How Big Data Is Fuelling The Industrial Internet
20. Etsy: How Big Data Is Used In A Crafty Way
21. Narrative Science: How Big Data Is Used To Tell Stories
22. BBC: How Big Data Is Used In The Media
23. Milton Keynes: How Big Data Is Used To Create Smarter Cities
24. Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan
25. Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry
26. Sprint: Profiling Audiences Using Mobile Network Data
27. Dickey’s Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America’s Most Successful Restaurant Chains
28. Caesars: Big Data At The Casino
29. Fitbit: Big Data In The Personal Fitness Arena
30. Ralph Lauren: Big Data In The Fashion Industry
31. Zynga: Big Data In The Gaming Industry
32. Autodesk: How Big Data Is Transforming The Software Industry
33. Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays
34. Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud
35. Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London
36. The US Government: Using Big Data To Run A Country
37. IBMWatson: Teaching Computers To Understand And Learn
38. Google: How Big Data Is At The Heart Of Google’s Business Model
39. Terra Seismic: Using Big Data To Predict Earthquakes
40. Apple: How Big Data Is At The Centre Of Their Business
41. Twitter: How Twitter And IBM Deliver Customer Insights From Big Data
42. Uber: How BigData Is At The Centre Of Uber’s Transportation Business
43. Electronic Arts: Big Data In Video Gaming
44. Kaggle: Crowdsourcing Your Data Scientist
45. Amazon: How Predictive Analytics Are Used To Get A 360–Degree View Of Consumers

Final Thoughts
About the Author
Acknowledgements
Index

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