Big Data in Practice

Introduction

1. Walmart: How Big Data Is Used To Drive Supermarket Performance
2. CERN: Unravelling The Secrets Of The Universe With Big Data
3. Netflix: How Netflix Used Big Data To Give Us The Programmes We Want
4. Rolls–Royce: How Big Data Is Used To Drive Success In Manufacturing
5. Shell: How Big Oil Uses Big Data
6. Apixio: How Big Data Is Transforming Healthcare
7. Lotus F1 Team: How BigData Is Essential To The Success Of Motorsport Teams
8. Pendleton & Son Butchers: Big Data For Small Business
9. US Olympic Women’s Cycling Team: How Big Data Analytics Is Used To Optimize Athletes Performance
10. ZSL: Big Data In The Zoo And To Protect Animals
11. Facebook: How Facebook Use Big Data To Understand Customers
12. John Deere: How BigData Can Be Applied On Farms
13. Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal
14. LinkedIn: How Big Data Is Used To Fuel Social Media Success
15. Microsoft: Bringing Big Data To The Masses
16. Acxiom: Fuelling Marketing With Big Data
17. US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism
18. Nest: Bringing The Internet of Things Into The Home
19. GE: How Big Data Is Fuelling The Industrial Internet
20. Etsy: How Big Data Is Used In A Crafty Way
21. Narrative Science: How Big Data Is Used To Tell Stories
22. BBC: How Big Data Is Used In The Media
23. Milton Keynes: How Big Data Is Used To Create Smarter Cities
24. Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan
25. Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry
26. Sprint: Profiling Audiences Using Mobile Network Data
27. Dickey’s Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America’s Most Successful Restaurant Chains
28. Caesars: Big Data At The Casino
29. Fitbit: Big Data In The Personal Fitness Arena
30. Ralph Lauren: Big Data In The Fashion Industry
31. Zynga: Big Data In The Gaming Industry
32. Autodesk: How Big Data Is Transforming The Software Industry
33. Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays
34. Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud
35. Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London
36. The US Government: Using Big Data To Run A Country
37. IBMWatson: Teaching Computers To Understand And Learn
38. Google: How Big Data Is At The Heart Of Google’s Business Model
39. Terra Seismic: Using Big Data To Predict Earthquakes
40. Apple: How Big Data Is At The Centre Of Their Business
41. Twitter: How Twitter And IBM Deliver Customer Insights From Big Data
42. Uber: How BigData Is At The Centre Of Uber’s Transportation Business
43. Electronic Arts: Big Data In Video Gaming
44. Kaggle: Crowdsourcing Your Data Scientist
45. Amazon: How Predictive Analytics Are Used To Get A 360–Degree View Of Consumers

Final Thoughts
About the Author
Acknowledgements
Index