Contemporary Strategy Analysis - Text and Cases

Name: Contemporary Strategy Analysis - Text and Cases
Author: Robert Grant

Eight edition

Paperback Engels 2013 8e druk 9781119941897

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Samenvatting

Dit boek introduceert de fundamentele concepten en principes van strategie en reikt u de hulpmiddelen aan die nodig zijn om strategieën te formuleren en implementeren.

Dit boek:
- Introduceert de fundamentele concepten en principes van strategie;
- Reikt de hulpmiddelen aan die nodig zijn om strategieën te formuleren en implementeren;
- Bevat extra stof over strategische planningsprocessen binnen bedrijven;

Specificaties

ISBN13:9781119941897

Trefwoorden:strategie, strategisch management

Taal:Engels

Bindwijze:paperback

Aantal pagina's:822

Uitgever:John Wiley & Sons

Druk:8

Verschijningsdatum:20-12-2012

Hoofdrubriek:Strategisch management

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Inhoudsopgave

Preface to Eighth Edition
Guide to Web Resources

PART I: INTRODUCTION
1. The Concept of Strategy

PART II: THE TOOLS OF STRATEGY ANALYSIS
2. Goals, Values, and Performance
3. Industry Analysis: The Fundamentals
4. Further Topics in Industry and Competitive Analysis
5. Analyzing Resources and Capabilities
6. Organization Structure and Management Systems: The Fundamentals of Strategy

PART III: BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
7. The Sources and Dimensions of Competitive Advantage
8. Industry Evolution and Strategic Change
9. Technology-based Industries and the Management of Innovation
10. Competitive Advantage in Mature Industries

PART IV: CORPORATE STRATEGY
11. Vertical Integration and the Scope of the Firm
12. Global Strategy and the Multinational Corporation
13. Diversification Strategy
14. Implementing Corporate Strategy: Managing the Multibusiness Firm
15. External Growth Strategies: Mergers, Acquisitions, and Alliances

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, EIGHTH EDITION
1. Madonna: Sustaining Success in a Fast-moving Business
2. Starbucks Corporation, April 2012
3. Valuing Facebook
4. The US Airline Industry in 2012
5. Ford and the World Automobile Industry in 2012
6. Wal-Mart Stores Inc., June 2012
7. Harley-Davidson, Inc., May 2012
8. Manchester United: Preparing for Life without Ferguson
9. AirAsia: The World’s Lowest-cost Airline
10. Eastman Kodak’s Quest for a Digital Future
11. Raisio Group and the Benecol Launch [A]
12. Video Game Console Industry in 2012: The Next Round
13. The DVD War of 2005–2008: Blu-Ray vs. HD-DVD
14. New York Times: Seeking Salvation within a Declining Industry
15. Eni SpA: The Corporate Strategy of an International Energy Major
16. American Apparel: Vertically Integrated in Downtown LA
17. Outback Steakhouse: Going International
18. Vodafone in 2012: Rethinking International Strategy
19. The Virgin Group in 2012
20. Google Inc.: What’s the Corporate Strategy?
21. Danone: Strategy Implementation in an International Food and Beverage Company
22. Jeff Immelt and the Reinventing of General Electric
23. Bank of America’s Acquisition of Merrill Lynch
24. W. L. Gore & Associates: Rethinking Management?

Glossary
Index