Marketing Environment (RLE Marketing)

Name: Marketing Environment (RLE Marketing)
Author: John (University of Edinburgh, UK) Dawson

Gebonden Engels 2014 1e druk 9781138792340

€ 218,60

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.