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Revel Access Code for Essentials of Marketing

E-book Engels 2016 9781292111964
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Specificaties

ISBN13:9781292111964
Taal:Engels
Bindwijze:e-book

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Inhoudsopgave

<ul> <li>Chapter 1: Marketing dynamics </li> <li>Chapter 2: The European marketing environment </li> <li>Chapter 3: Buyer behaviour </li> <li>Chapter 4: Segmenting markets </li> <li>Chapter 5: Marketing information and research </li> <li>Chapter 6: Product </li> <li>Chapter 7: Price </li> <li>Chapter 8: Place </li> <li>Chapter 9: Promotion: integrated marketing communication </li> <li>Chapter 10: Promotion: advertising and sales promotion </li> <li>Chapter 11: Promotion: direct and digital marketing </li> <li>Chapter 12: Promotion: personal selling, PR and sponsorship </li> <li>Chapter 13: Marketing strategy and planning </li> <li>Chapter 14: Services and non-profit marketing </li> </ul>

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        Revel Access Code for Essentials of Marketing