Jane Martin,
Jim Blythe
Essentials of Marketing
Paperback Engels 2023 9781292429533
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
Specificaties
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Inhoudsopgave
<div class="c-section-headers-number-list_container"> <ol> <li>What do marketers do?</li> <li>The marketing environment</li> <li>Consumer and buyer behaviour</li> <li>Segmentation, targeting and positioning</li> <li>Market research</li> <li>Products, branding and packaging</li> <li>Pricing strategies</li> <li>Distribution</li> <li>Marketing communications and promotional tools</li> <li>Marketing planning, implementation and control</li> <li>Services marketing</li> <li>Sustainable marketing</li> </ol> <h4 class="h5">Glossary</h4> <h4 class="h5">Index</h4> </div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan