Michael R. Solomon,
Cristel Antonia Russell
Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)
Paperback Engels 2024 9781292720692Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Specificaties
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<div class="c-section-headers-number-list_container"> <h3>SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR</h3> <ol> <li>Buying, Having, and Being: An Introduction to Consumer Behavior</li> <li>Consumer Ethics, the Marketplace, and the Planet</li> </ol> <h3>SECTION 2: MAKING SENSE OF THE WORLD</h3> <ol start="3"> <li>Perceiving and Making Meaning</li> <li>Learning, Remembering and Knowing</li> <li>Motivation</li> </ol> <h3>SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS</h3> <ol start="6"> <li>Attitudes and How to Change Them</li> <li>Deciding</li> <li>Buying, Using, and Disposing</li> </ol> <h3>SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY</h3> <ol start="9"> <li>Identity and the Self</li> <li>Personality, Lifestyles, and Values</li> <li>Social and Cultural Identity</li> </ol> <h3>SECTION 5: BELONGING</h3> <ol start="12"> <li>How Groups Define Us</li> <li>Social Class and Status</li> <li>Culture</li> </ol> <h3>APPENDICES</h3> <ol type="A"> <li>Data Cases</li> <li>Careers in Consumer Research</li> <li>Consumer Research Methods</li> <li>Sources of Secondary Data</li> </ol> </div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
