Michael Morley
How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
Paperback Engels 1998 9781349140725
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Specificaties
ISBN13:9781349140725
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Communicatie en media, Communicatie en media
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research
Anderen die dit kochten, kochten ook
-
Frank Weijers€ 12,00 -
Huib Koeleman€ 39,95
-
Ariane van Heijningen€ 23,50
-
Raya Nunez Mahdi€ 30,00
-
Huub Evers€ 43,50
-
Nunez€ 25,00
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan