Darwinian Fitness in the Global Marketplace

Analysing the Competition

Paperback Engels 2012 9781349350216
Levertijd ongeveer 9 werkdagen
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Samenvatting

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Specificaties

ISBN13:9781349350216
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

List of Tales List of Figures Foreword; J.L.Stanton Preface Acknowledgements About the Author Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead

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        Darwinian Fitness in the Global Marketplace