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Internationalization, Innovation and Sustainability of MNCs in Latin America

Paperback Engels 2013 9781349438488
€ 135,19
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Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.

Specificaties

ISBN13:9781349438488
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Introduction 1. Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru; James Patrick Johnson and Ronald Rivas 2. Foreign Direct Investment in the Water Sector in Latin America; Frederico Araujo Turolla 3. Absorptive Capacity in Franchising System: Empirical and Comparative Dimensions from Brazil; Rogerio Stival Morgado and Afonso Fleury 4. Brazilian Franchising Networks: Degree of Internationalization and Current Status; Livia Lopes Barakat, Sherban Leonardo Cretoiu and Mayara Ximenes Dalbem 5. Private Equity Investments in Emerging Markets, National Governance and Geographic Distance: The Case of Latin America, 1996-2009; Santiago Mingo, Francisco Morales and Marc Junkunc 6. The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?; Gilberto Figueira da Silva, Angela da Rocha and Henrique Pacheco 7. Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector; Osmar Mitsuo Saito, Roberto Carlos Bernardes and Marcos Amatucci 8. Internationalization of Asian MNCs in Brazil: Factors and Motivations; Mario Henrique Ogasavara and Gilmar Masiero

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€ 135,19
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        Internationalization, Innovation and Sustainability of MNCs in Latin America