P. Kuchinka
Levels of Corporate Globalization
Developing a Measurement Scale for Global Customer Management
Paperback Engels 2004 9781349518487
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
Specificaties
ISBN13:9781349518487
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
Introduction PART 1: THEORETICAL FRAMEWORK Corporate Globalization Customer Relationship Management Global Customer Management Research Issues PART 2: RESEARCH MEHTODOLOGY Construct Measurement The LISREL Approach Exploratory versus Confirmatory Factor Analysis Cluster Analysis Discriminant Analysis PART 3: EMPIRICAL STUDY Procedure to Level of Corporate Globalization Development Data Collection and Data Basis Data Analysis PART 4: CONCLUSIONS Theoretical Implications Managerial Implications Limitations and Future Research Questions
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan