Hashem Aghazadeh
Principles of Marketology, Volume 2
Practice
Paperback Engels 2019 9781349720804
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Specificaties
ISBN13:9781349720804
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<div>1. Marketology Organizational Architecture (MOA)</div><div><br></div><div>2. Marketology Organizational Design (MOD)</div><div><br></div><div>3. Marketology Organizational Behavior (MOB)</div><div><br></div><div>4. Marketology Organizational Contribution (MOC)</div><div><br></div><div>5. Future of Marketology (FOM)</div><div><br></div><div>6. Handbook of Marketology (HOM)</div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan