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Sales Forecasting Management

A Demand Management Approach

Paperback EN 2005 9781412905718
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

Specificaties

ISBN13:9781412905718
Taal:EN
Bindwijze:Paperback
Aantal pagina's:368
Uitgever:SAGE Publications Inc

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        Sales Forecasting Management