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Applications of Data Mining to Electronic Commerce

Paperback Engels 2012 9781461356486
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Samenvatting

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

Specificaties

ISBN13:9781461356486
Taal:Engels
Bindwijze:paperback
Aantal pagina's:153
Uitgever:Springer US

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Inhoudsopgave

Applications of Data Mining to Electronic Commerce; R. Kohavi, F. Provost. Personalization of Supermarket Product Recommendations; R.D. Lawrence, et al. Expert-Driven Validation of Rule-Based User Models in Personalization Applications; G. Adomavicius, A. Tuzhilin. Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising; J. Lee, et al. Data Mining for Measuring and Improving the Success of Web Sites; M. Spiliopoulou, C. Pohle. E-Commerce Recommendation Applications; J.B. Schafer, et al.

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        Applications of Data Mining to Electronic Commerce