Introduction to Search Engine Marketing and AdWords

A Guide for Absolute Beginners

Paperback Engels 2017 9781484228470
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

Take a behind-the-scenes tour of AdWords, including how to create an account
Create and launch a campaign as well as ads, including keyword tools
Monitor a campaign, including time frame, clicks and CTR, and reporting
Implement various campaign strategies, including support email and dealing with errors
Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Specificaties

ISBN13:9781484228470
Taal:Engels
Bindwijze:paperback
Uitgever:Apress

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Inhoudsopgave

<p>Chapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.</p><p></p>

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        Introduction to Search Engine Marketing and AdWords