Introduction to Search Engine Optimization

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll LearnCreate a content platform, including blogs and YouTube channels
Use keywords to maximize findabilityand increase search volume
Check your SEO rank and other analytics
Hunt for duplicate content
Set up Google Analytics, including Blogger
Utilize Indexing and Webmaster tools/search console

Who This Book Is ForThose who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.