George Tesar,
Steven W Anderson,
Sibdas Ghosh,
Tom Bramorski
e.a.
Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
Paperback EN 2008 9781860949265Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
Specificaties
ISBN13:9781860949265
Taal:EN
Bindwijze:Paperback
Aantal pagina's:472
Uitgever:Imperial College Press
Hoofdrubriek:Strategisch management, Strategisch management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan