The Business and Management of Convention and Visitor Bureaus

A global approach

Paperback EN 2019 9781911396802
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

Specificaties

ISBN13:9781911396802
Taal:EN
Bindwijze:Paperback
Aantal pagina's:256
Uitgever:Goodfellow Publishers Limited

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        The Business and Management of Convention and Visitor Bureaus