Eye Tracking the User Experience
A Practical Guide to Research
Paperback Engels 2013 1e druk 9781933820101Samenvatting
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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- advisering
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