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Obsessed

Decode the data landscape. Reboot your sales and marketing

Gebonden Engels 2019 9782874035593
Verkooppositie 379
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms.

In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler?

Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. And that’s when you truly start rebooting your revenue engine.

Specificaties

ISBN13:9782874035593
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:230
Druk:1
Verschijningsdatum:22-11-2019
Hoofdrubriek:Marketing

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Obsessed - Decode the data landscape
Marc Bresseel 28 november 2019 Die Keure - de Belgische uitgeverij met 75 jaar ervaring in businessboeken - lanceert hét marketingboek van het jaar: Obsessed. Marc Bresseel en Renout van Hove schreven een baanbrekend werk, dat de complexe wereld van data en marketing technologie ontrafelt.
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Over Marc Bresseel

Marc Bresseel started his professional career at IBM and subsequently grew further while at Microsoft. He was fortunate to kick off the Microsoft online services MSN, Hotmail, and Messenger as one of the early internet pioneers in Belgium. He managed the sales and marketing activities for MSN and Microsoft online services in the EMEA markets and became Global CMO for Microsoft Advertising. After sixteen years at Microsoft, Marc managed the top 14 markets for IPG Mediabrands. In 2014 he became a founding partner of Duval Union, an organization that provides business & marketing consulting, and marketing & communication execution to brands.

Andere boeken door Marc Bresseel

Over Renout van Hove

Being old enough to have experienced two economic recessions – the .com bubble in the late '90s and 2008 recession - Renout van Hove started his career at Hewlett Packard in 1998, following the years after with Compaq & Dell in several Marketing & Sales roles on a European level. Swiftly noticing his real obsession was at the intersection of Marketing & Technology. Being one of the first to launch Salesforce.com in Belgium, one of the early days' employees of Showpad, Renout is now mentor & startup coach at Start it KBC and has assisted and coached several startups and scale-ups in building scalable Customer Technology stacks. Today Renout is primarily busy as founder, Owner & 'Chief Growth Architect' at Growthagent - the Martech Agency within Duval Union that helps companies to build customer technology stacks and guide them through the increasingly complicated maze of marketing technology options, enabling them to maximize return on investment.

Andere boeken door Renout van Hove

Inhoudsopgave

CHAPTER 1 – The consumer – brand relationship: “it’s complicated”
CHAPTER 2 - Surfing on the acceleration waves of (marketing) technology hypes
CHAPTER 3 – It’s the data stupid: data reflects the DNA of your client
CHAPTER 4 – Customer data platforms
CHAPTER 5 – Data management platforms and the advertising ecosystem in a world of cookies
CHAPTER 6 – Rebooting your revenue engine
CHAPTER 7 – Is artificial intelligence eating marketing?
CHAPTER 8 – GDPR, a tale of two cities
CHAPTER 9 – Towards a paradigm shift

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