Izabella Parowicz
Cultural Heritage Marketing
A Relationship Marketing Approach to Conservation Services
Gebonden Engels 2018 9783030002862Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Specificaties
ISBN13:9783030002862
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
<p>1. Introduction.- 2. Bringing Marketing into Heritage Conservation Services.- 3. Characteristics of Heritage Conservation Services.- 4. Customers, Employees and Communication.- 5. Processes and Scenarios.- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan