Strategic Innovative Marketing and Tourism

<p>European Works Councils in the Airline Industry.-&nbsp;From a Smart City to a Smart Destination: a Case Study.-&nbsp;Smart Tourism Approaches through Intelligent Print Media.-&nbsp;Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists.-&nbsp;Intelligent Packaging as a Dynamic Marketing Tool for Tourism.-&nbsp;Intelligent Ticket with Augmented Reality Applications for Archaeological Sites.-&nbsp;Visualization of Folk-Dances in Virtual Reality Environments.-&nbsp;Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS).-&nbsp;Mapping Island Tourism Research.-&nbsp;Human Resources Role in Hospitality Service Quality.-&nbsp;The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts.-&nbsp;Cultural Identity, Innovation and Entrepreneurship.-&nbsp;A Model of Brand Cocreation, Brand Immersion, theirAntecedents and Consequences in Café Brand Context.-&nbsp;City Branding: Proposal of an Observation and Analysis Grid.-&nbsp;City Branding of Casablanca in Moroccο.-&nbsp;Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z.-&nbsp;Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries.-&nbsp;Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory.-&nbsp;Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience.-&nbsp;What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US.-&nbsp;Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?.-&nbsp;Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting.-&nbsp;Α Comparative Approach of E-Learning Accounting Programs in Greece and China.-&nbsp;The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention.-&nbsp;Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”.-&nbsp;Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis.-&nbsp;Selective Key Studies in Seasonality Tourism: a Literature Review.-&nbsp;Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN).-&nbsp;Tourism in Mexico and the Use of Cultural Heritage as a Commodification´s Product.-&nbsp;Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México.-&nbsp;Customer Based Brand Equity Models in Hotel Industry: A Literature Review.-&nbsp;Determinants of ICT Integration by Teachers in Higher Education in Morocco.-&nbsp;Experiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of Magnesia.-&nbsp;Sense of Place, Identity and Memory as Elements of the Design for Tourism.-&nbsp;Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances.-Higher Education and Innovation in the Non-profit Sector.-&nbsp;Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic.-Attractiveness of Small Cities in Rural or Abandoned Regions.-&nbsp;Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality.-&nbsp;Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece.-&nbsp;Blockchain Applications in Tourism and Tourism Marketing: A Short Review.-&nbsp;Comparisons of Health Tourism within the EU Countries.-&nbsp;Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece.-&nbsp;Perceptions of Hospital Quality: A Case Study from Greece.-&nbsp;The Wine Lab Project. Exploring the Views from Experts.-&nbsp;Impression Management through Websites. An Analysis of the Romanian Banking Industry.-&nbsp;Participatory Culture and Tourist Experience. Promoting Destinations through YouTube.-&nbsp;Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions.-&nbsp;Social Networking Sites: The New Era of Effective Online Marketing and Advertising.-&nbsp;Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience.-&nbsp;Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos.-&nbsp;Cyber-Citizenship: a Challenge of the 21st Century Education.-&nbsp;Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies.-&nbsp;Exploiting Human Cognitive Architecture to Design a New Cultural Narrativefor non-Captive Audiences: the TOURiBOOST Project.-&nbsp;Creating a Personalised Experience for Libraries’ Visitors.-&nbsp;Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece.-&nbsp;Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece.-&nbsp;The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises.-&nbsp;Climate Change and Cultural Heritage. Case Study: the Island of Chios.-&nbsp;Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development.-&nbsp;Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion.-&nbsp;Keep it Smart and Sustainable – a Bibliometric Analysis.-&nbsp;Sustainable Tourism in Europe from Tourists’ Perspectives.-&nbsp;Employer Branding: Innovative Human Resource Practices in Tourism Sector.-&nbsp;Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper.-&nbsp;Analyzing the Brand Personality of Athens.-&nbsp;Sport Motivation in Outdoor Sport Activities.-&nbsp;Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala.-&nbsp;Taxonomy of Supervised Machine Learning for Intrusion Detection Systems.-&nbsp;A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection.-&nbsp;Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets.-&nbsp;Ancient Digital Technologies using ICT Tools.-&nbsp;Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project).-&nbsp;Greece, Tourism and Disability.-&nbsp;Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece.-&nbsp;A Systematic Literature Review on E-commerce Success Factors.-&nbsp;Influencer vs Celebrity Endorser Performance on Instagram.-&nbsp;Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies.-&nbsp;Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention.-&nbsp;Blockchain Technology: A Case Study from Greek Accountants.-&nbsp;University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University.-&nbsp;Experiencing a Museum after Dark: the Practice of ‘Lates’ in the Industrial Gas Museum of Athens.-&nbsp;Culture as an Instrument of Mass Construction.-&nbsp;Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method.-&nbsp;E-commerce Success Factors. A Taxonomy and Application in the Fashion Industry.-&nbsp;Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective.-&nbsp;Revolutionizing Marketing in Tourism Industry Through Blockchain Technology.-&nbsp;Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study.-&nbsp;The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects.-&nbsp;Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context.-&nbsp;The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters.-&nbsp;Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality.-&nbsp;Teaching Critical Thinking through Tourism Advertising.-&nbsp;Analysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas Case.-&nbsp;The Ιmplementation of Ιnternal Μarketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department.-&nbsp;Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines.-&nbsp;National Heritage as a Resource for Tourism Marketing.-&nbsp;Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens.-&nbsp;The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute.-&nbsp;Nautical Tradition and the “Aquaman” Case: the “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea.-&nbsp;Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016.-&nbsp;MIT Start-Ups Ecosystem and Greek Start Ups Reality – an Ecosystem Comparison.-&nbsp;Analysis of Factors for the Increase Foreign Tourism to Michoacán, México.-&nbsp;Research Methods on the Contribution of Robots in the Service Quality of Hotels.-&nbsp;The Contribution of Wine Tourism in the Development of Rural Areas in North Greece.-&nbsp;Assessing the Competitiveness of Greek Coastal Destinations.-&nbsp;Internal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek Hotels.-&nbsp;Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers in their Long-haul Air Travel Choices.-&nbsp;Greek Embassies on Twitter and the Quest for a Strategy.-&nbsp;Knowledge Management on Hotels - The Case of Greek Hotels.-&nbsp;What Can the TripAdvisor Tell us About the Complaints Management Strategies? The Case of the Greek Hotels.-&nbsp;Towards an Understanding of Temporary Exhibitions through Visitor Research.-&nbsp;The Touristic Upgrade through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project.-&nbsp;Visual Communication, The Evolution of Greek Tourism Development as Represented by GNTO Posters.-&nbsp;The Use of Social Media on Board: A Comparison Study throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece.- Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores.-&nbsp;Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience -An Exploratory Quantitative Research.-&nbsp;The Effects of Workplace Well-being on Individual’s Knowledge Creation Outcomes. A Study Research among Hotel Employees.-&nbsp;The Value of Cultural Routes in Greece-&nbsp; Examination of the Current Situation.-&nbsp;Developing a Tourism Destination through Gastronomy Branding.-&nbsp;Personality Type and Career Preferences Among Young Adults in Post-Recession Greece.-&nbsp;Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective.</p>