John E. Spillan,
Marleen Campbell Lopez
Doing Business in Guatemala
Challenges and Opportunities
Gebonden Engels 2021 9783030643034
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future.
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
Specificaties
ISBN13:9783030643034
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
Chapter 1. Introduction.- Chapter 2. Economic Environment.- Chapter 3. Political and Legal Environment.- Chapter 4. Cultural and Socioeconomic Environment.- Chapter 5. Establishing a Business in Guatemala.- Chapter 6. Marketing in Guatemala.- Chapter 7. Conclusions and Future Trends.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan