Fashion Communication

<p><p>Part I: Digitalization in Fashion.- Omni-channel Retailing in the Fashion Industry: Its Definition and&nbsp;Implementation.- Digital Fashion Competences: A Longitudinal Study.- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions.- Symbolic “Entrance” Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store.- Understanding the Internal and External Drivers and Barriers&nbsp;for Digital Servitization in the European Textile Manufacturing&nbsp;Industry.- Mediatization: Understanding the Rise of Fashion Exhibitions.- Part II: Fashion Communication Strategies.- Fashion Statements. Fashion Communication as an Expression&nbsp;of Artistic, Political, and Social Manifesto between Physical and&nbsp;Digital.- Virgil Abloh’s Contemporary Discourse: An Academic Approach&nbsp;to His Communication Strategies.- Advertising Format Evolution in Fashion Brands’ Communication:&nbsp;Contagious Case Study 2010–2020.- Millennials and Fashion: Branding and Positioning through Digital&nbsp;Interactions.- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google&nbsp;Arts & Culture.- Harper’s Bazaar en Español (1967): The Failed Attempt to Start&nbsp;a Spanish Edition of Harper’s Bazaar in the 1960s.- Part III: Communicating Sustainability.- Adolfo Domínguez: The Role of Sustainability on the Social Media&nbsp;Engagement in 2020.- Label Conscious: Communicating Verifiable Sustainable Impact&nbsp;by Labelling Garments with Smart Technology.- Building a Prosocial Communication Model in the Fashion Sector,&nbsp;Based on Sustainability and Artificial Intelligence, Derived from&nbsp;COVID-19.- Dressed in Words: Crafting Slow and Fast Fashion Hashtags.- 100 Years of Fashion Activism: From the Women’s Suffrage&nbsp;Movement to the US 2020 Elections.- Rallying Hashtags as a Tool for Societal Change in Fashion.- Intercultural Crisis Communicationon Social Media: A Case from&nbsp;Fashion.- Intangible Heritage: The Change of Significance of Hungarian&nbsp;Embroidery over Time.- Part IV: Fashion Storytelling.- Grunig’s Two-Way Model in the Fashion Films of Chanel N̊ 5: The Film and the One that I Want.- The Revival of Heritage Fashion Houses: Brand Identity in the&nbsp;Digital Era.- Luxury Fashion Storytelling: Branding Performance on Instagram.- Fashion Stories in Rome: Place-Making Narratives Within Fashion&nbsp;Branded City Guides.</p><p></p><br></p>