, ,

Integrated Business Models in the Digital Age

Principles and Practices of Technology Empowered Strategies

Gebonden Engels 2022 9783030978761
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. 

Specificaties

ISBN13:9783030978761
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

<p>1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice.- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario.- 3:Technology And Sharing Economy Based Business Models.- 4:Setting the World in Motion: Blockchain Redefining Business Models.- 5:Digitalisation Of Global Fintech Industry – Business Models, Issues And Challenges.- 6:Consumer Behaviour Of Millennials And Technology Adoption&nbsp; In The Digital Age- Lessons For Entrepreneurs And Business Leader (TBC).- 7:&nbsp;Entrepreneurial Power Of Smart Technologies Enabled By Advances In AI - Changing Landscape For Digital Marketing.- 8: Augmented Reality Advertisement On Customer Engagement&nbsp; Using Technology Enabled Business Models.- 9: Tool Or System Of Technology Empowered Marketing And Digital Marketing In Tourism.- 10:&nbsp;Digital Trends In Education: Marketing Online Teaching_11: Cybersecurity And integrated Business Models_12:&nbsp; Blockchain&nbsp; Technology, Business Models And Role In Trust And Privacy.- 13: Corporate Cyber Strategy For The Business, And Marketing&nbsp; To Cybersecurity Conscious Culture (TBC)_14:&nbsp;Improving Learning Experience&nbsp; And Privacy In Education Using The Power Of Big Data & Artificial Intelligence&nbsp; &nbsp;(TBC).</p><p></p>

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Integrated Business Models in the Digital Age