Food in the Internet Age

Name: Food in the Internet Age
Author: William Aspray

Paperback Engels 2013 2013e druk 9783319015972

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Samenvatting

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.

Specificaties

ISBN13:9783319015972

Taal:Engels

Bindwijze:paperback

Aantal pagina's:83

Uitgever:Springer International Publishing

Druk:2013

Hoofdrubriek:Inkoop en logistiek, Computer en informatica

Serie:SpringerBriefs in Food, Health, and Nutrition

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Inhoudsopgave

<p>Food Online: An Introduction to a Complex Environment.- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan.- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses.- Trust Online: From Amazon to Recipe Sharing.</p>