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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

Paperback Engels 2016 9783319372648
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

Specificaties

ISBN13:9783319372648
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing

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Inhoudsopgave

Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.

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        The Reputable Firm