Dolores Modic,
Nadja Damij
Towards Intellectual Property Rights Management
Back-office and Front-office Perspectives
Paperback Engels 2019 9783319887012
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, including major research and development firms. It identifies gaps in IPR management and considers the Tabular Application Development (TAD) methodology IPR process optimisation model. The authors adopt an interdisciplinary approach, providing a conceptual framework derived from practice and enriched with theoretical insights, and offering organisational recommendations. In taking into account both Back and Front office processes, Towards Intellectual Property Rights Management will help businesses navigate the maze of IPR and maximise the value they get from innovation.
Specificaties
ISBN13:9783319887012
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1: Untangling the Intangibles: The Scope of IPR Management Research.- Chapter 2: From Tangibles to Intangibles and from Back-Office to Front-Office.- Chapter 3: Innovation Property Rights Process Management.- Chapter 4: Interviewing IPR Executives.- Chapter 5: IPR Management to Business Management.- Chapter 6: IPR Characteristics in Practice: Back-Office to Front-Office.- Chapter 7: IPR Management in Action: The Road to “Better” IPR Management.- Chapter 8: Conclusion.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan