Gorazd Ocvirk
Strategic Management of Market Niches
A Model Framework
Paperback Engels 2017 9783658203634
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Specificaties
ISBN13:9783658203634
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
<div>Fundamentals of Niche Research.- Theoretical Pillar of the Niche Model Framework.- Market Niche Model Framework for Strategic Management.</div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan