Tobias Roding,
Tobias Röding
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Paperback Engels 2023 9783658405533Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..
Specificaties
ISBN13:9783658405533
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
Motivation and Orientation.- Structure and Content of the Essays.- Essays.- Discussion and Implication.- References.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan