Philip Kotler,
Roland Berger,
Nils Bickhoff
The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Paperback Engels 2018 2e druk 9783662569283
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Specificaties
ISBN13:9783662569283
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Berlin Heidelberg
Druk:2
Serie:Quintessence Series
Lezersrecensies
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Inhoudsopgave
<p>Introduction: Essential Strategy Know-How and Nothing More.- Strategy and Strategic Management: A First Basic Under-standing.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.- Summary: It’s Your Turn!</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan