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B-to-B Electronic Marketplaces

Successful Introduction in the Chemical Industry

Paperback Engels 2002 9783824477685
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Samenvatting

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

Specificaties

ISBN13:9783824477685
Taal:Engels
Bindwijze:paperback
Aantal pagina's:208
Uitgever:Deutscher Universitätsverlag
Druk:2002

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Inhoudsopgave

Determining the purchase situation: Cornerstone of supplier relationship management

Classification of B-to-B electronic marketplaces: a relational approach

B-to-B E-marketplace introduction project

Theoretical framework and hypotheses of the study

Process of data gathering, sample description and process of data analysis

Operationalization of the constructs

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        B-to-B Electronic Marketplaces