Omar Mohout, momenteel Entrepreneurship Fellow bij Sirris, is een veel gepubliceerd technologieauteur, C-niveau adviseur van groeibedrijven en Fortune 500-bedrijven en professor ondernemerschap aan de Universiteit Antwerpen, Antwerp Management School en Solvay Brussels School of Economics en Management.
Meer over Omar MohoutLean Pricing
Pricing Strategy for Startups
Gebonden Engels 2015 1e druk 9789048623440Samenvatting
'Lean Pricing' is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
- What price can you ask?
- What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
'Lean Pricing' is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
Specificaties
Lezersrecensies
Inhoudsopgave
2. The Foundation of Pricing
3. Pricing Methods
4. Pricing Strategies
5. Pricing Tactics
6. Revisiting Pricing
7. Conclusions & Final Words
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan