Erik Bär (1969) and Stan Boshouwers (1968) studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands.
Meer over de auteursWOW - Worlds of Wonder
Experience Design for Curious People
Paperback Engels 2018 1e druk 9789063694647Samenvatting
Genomineerd PIM Marketing Literatuur Prijs 2019
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.
Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.
This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. 'Worlds of Wonder' is an invitation to anyone involved in this inspiring field.
Specificaties
Lezersrecensies
Interviews en artikelen (1)
Over Erik Bär
Over Stan Boshouwers
Inhoudsopgave
1.1 Worlds of wonder
1.2 Experience design
1.3 Beginners'minds
1.4 The WOW moment
1.5 The wonder zone
1.6 Experiental journeys
2. WHY
2.1 Designing for the experience economy
2.2 Facilitating transformation
3. WOW
The real thing
Augmented reality 1.0
Under the hood
Architecture scenography, museography
1st person perspective
A case for curiosity
Religion for atheist
Patient empowerment
Serious play
Seeing with new eyes
From magic lantern to virtual reality
Maker spaces
Poetic design
4. HOW
4.1 The big idea
4.2 Concept development
4.3 Planning
4.4 The experience design team
4.5 Storytelling
4.6 Design
4.7 Cost control
4.8 Operation
5. NOW
Now, it's to you
Keyword index
Credits
Colophon
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan