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Design Things That Make Sense

Tech. Innovator's guide

Paperback Engels 2021 9789063696146
Voormalig top 100Totaal 21 dagen
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Samenvatting

'Design Things That Make Sense' is the first and complete guide to designing technology-based products and services. It answers questions like: Why do so many new tech products fail? What accelerates technology adoption? How do you design products that make sense?

Deborah Nas transformed the knowledge she gained in her 25 years of experience as a designer, professor, and thought leader in technology-based innovation into practical design strategies. These design strategies will guide you in developing successful new products and improving existing products. They will help you design products and services whose technological benefits far outweigh their potential drawbacks. In other words, it will help you to “Design Things That Make Sense” for your future customers; products people will love to use and will continue using.

Product owners, product managers, and innovation managers can utilize this book to help their teams become better innovators. It can help start-up founders improve their value propositions and speed up adoption of their products. It can enable design professionals to fast track their design process. Design students can use it as a reference manual in their design projects and design tutors can use it to boost their students’ design knowledge. The book comes with a free online toolkit designed for teamwork, workshops and co-creation sessions. Design Things That Make Sense is a hands-on book that will help you develop great ideas into successful products.

Specificaties

ISBN13:9789063696146
Taal:Engels
Bindwijze:paperback
Aantal pagina's:176
Druk:1
Verschijningsdatum:28-5-2021
ISSN:

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Interviews en artikelen (1)

interview
Samenwerken met startups geeft focus op het nieuwe
Karin de Zwaan 11 augustus 2022 Wat betekent technologie en innovatie voor het bedrijfsleven? Op het seminar Future Focused Leadership is Deborah Nas de openingsspreker. Ze neemt de bezoeker mee de toekomst in op de onderwerpen digitalisering, duurzaamheid en diversiteit.

Over Deborah Nas

Deborah Nas is a technology enthusiast, entrepreneur, keynote speaker, and thought leader in technology-based innovation. She has been an active participant in the tech innovation space for the last 25 years. From working with startups to serving as a consultant for companies looking to future-proof their innovation strategies, her experience has given her valuable insight into the factors behind the failure or success of new tech products.

Andere boeken door Deborah Nas

Inhoudsopgave

TECHNOLOGY-BASED INNOVATION
Design Things That Make Sense
Making Sense of Technology Adoption and Resistance
Technology-Based Innovation and Consumer-Focused Thinking
Developing New-to-the-World Products
New Product Categories
Developing Better Versions of Existing Products
Making Sense of This Book
A Typology of Needs for Human-Centered Design

STRENGTHEN BENEFITS
24 Design Strategies to Strengthen Benefits
KISS
Product-Service Systems
Lemonade
Gamification
Fitbit
Circular Economy
Smart Glasses

MITIGATE RESISTANCE
13 Design Strategies to Mitigate Resistance
(Loss of) Privacy
Candle
AI Companies and Transparency
Hardt Hyperloop
MAYA
Nest Learning Thermostat

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