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Ecommerce Reimagined

Retail and Ecommerce in China

Gebonden Engels 2022 9789811900020
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Samenvatting

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Specificaties

ISBN13:9789811900020
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Hoofdrubriek:

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Inhoudsopgave

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

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        Ecommerce Reimagined