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The Handbook of Creativity & Innovation in Business

A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

Gebonden Engels 2022 9789811921797
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This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  
This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. 


Uitgever:Springer Nature Singapore


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<div>Creative Intelligence For Business Executives:- Foreword and How to Use this Book</div><div>Part I: The Philosophy, Physiology & Psychology of Creative Intelligence</div><div>A World Of Creative Intelligence</div><div>Rouxelle de Villiers</div><div>The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! Rouxelle de Villiers</div><div>Thinking Modes and Techniques Mark Kilgour</div><div>Using a Metacognitive Model for Creative work</div><div>David Kayrouz</div><div>Metacognitive Exercises that Develop Creative Intelligence</div><div>David Kayrouz</div><div>How the brain creates problems – malfunctions, lapses, bias and prejudice Rouxelle de Villiers</div><div>Person: Personality, Affect, and Inventiveness Rouxelle de Villiers</div><div>Part II: The Process of Creative Endeavours</div><div>Creative Thinking: Designed for Humans Mark Kilgour</div><div>Creative Thinking, Problem Solving and Ideation Tools Rouxelle de Villiers</div><div>Design Thinking as a Problem Solving Tool Rouxelle de Villiers</div><div>Elegance of Expression – Aesthetics, Genesis and Persuasion Rouxelle de Villiers & Louise Luttig</div><div>Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches Louise Luttig</div><div>Idea Testing and Selection Rouxelle de Villiers</div><div>Part III: Highly Innovative Organizations, Creative Leadership & Genii</div><div>The Creative Organisation Philip Dennett</div><div>A Climate for Creative Endeavors Cherylene de Jager & Rouxelle de Villiers</div><div>Entrepreneurship & Intrapreneurship</div><div>Philip Dennett</div><div>Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership Rouxelle de Villiers</div><div>Creativity and Leadership Arpan Yagnik & Louise Luttig</div><div>Nurture the Genii: Possibilities Rouxelle de Villiers</div><div>Brand Index</div><div>Keyword Index</div><div>Authors’ Index</div><div>Book Reference List</div>

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        The Handbook of Creativity & Innovation in Business