Imtiaz A. Hussain,
Jessica Tartila Suma
Branding Bangladesh
From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Gebonden Engels 2022 9789811971945
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Specificaties
ISBN13:9789811971945
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame.- Chapter 2: Evolution of a ‘Bangladesh Brand’: Pre-1971 Blues.- Chapter 3: Post-Liberation Identity Framing.- Chapter 4: Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle.- Chapter 5: Funneling Frame Amid Developmental Imperatives: How ‘Primrose’ the Pathway Home?.- Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases.</p><br>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan