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From the Foreword by Marshall Fisher, The Wharton School, University of Pennsylvania:
As generation of academics and practitioners follows generation, it is worthwhile to
compile long views of the research and practice in the past to shed light on research
and practice going forward. Meer
Managing Corporate Social Responsibility offers a strategic, communication–centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Meer
Written as a tool for both researchers and communication managers, the
Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Meer
Learning plays a fundamental role in the production planning and growth of all organizations. With the need for more rapid changes in the global economy, the management of organizational change is a key factor in sustaining competitiveness in today's economy. Meer
Statistical Models for Strategic Management offers practical guidance in the use of statistical models for empirical research in strategic management. Meer
Provides a framework for building a business case. This book helps you learn how to: define the opportunity you want to address in your business case; identify and analyze a range of alternatives; recommend one option and assess its risks; create a high-level implementation plan for your proposed alternative; and, more. Meer
Organizations must choose between people and profits, right? Wrong. This title takes you inside the minds of some of the successful and insightful leaders of our time, the CEOs from companies as diverse as Standard Chartered Bank, Infosys, Nokia, Cummins, Ikea, Tata, and Campbell's Soup. Meer
Shows how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. Meer
Telecommunications will face a tremendous challenge in the coming years to be able to design, architect, and manage networks in such a rapidly evolving industry. Meer
Designing Stress Resistant Organizations demonstrates, in a persuasive way, how computational organization theory can be applied to advance the field of management with its successful integration of theory and practice. Meer
Behaviour at work can no longer be stereotyped as global or local – modern or traditional – with very little in-between. Instead work behaviour is a complex interplay between Global and Local values. Meer
Dynamic Learning Networks: Models and Cases in Action represents an attempt to provide a network perspective of organizational learning to drive dynamic competition through extended firm learning processes. Meer
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Meer
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. Meer
The negative impacts of carbon emissions from human activities continue to dramatically reshape the environmental, political, and social landscape. These impacts coupled with cap and trade schemes iterate the importance and need to properly measure and reduce greenhouse gas emissions. Meer
Finally there is a key concepts book in hospitality management available on the market! Tailored to your course structure and written with your needs in mind, as well as being international in its core (contributors from around the globe), this makes out for an excellent companion throughout your hospitality degree. Meer
This book is a carefully developed integration of mathematical models that relate Six Sigma and reliability measures for the first time. Several case studies are used throughout the book to illustrate the application of the models discussed. Meer
This book surveys the current state-of-the-art in operations research. The book summarizes the current developments and theoretical achievements in the field, including project uncertainty and grid resource management. Meer
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